When large brands want their products to make a positive impact in the world, they need to get creative. 88% of consumers say they want brands to help them make progress on environmental or social efforts. Not only is this the best thing to do to make customers happy, it’s the right thing to do for the world we live in.
That is why many brands are seeking solutions to transform their footwear and apparel designs into a circular process of reusing materials and keeping them out of landfills. There is a great opportunity for brands to make this transition and VELCRO® Brand products can enable this to come to fruition without compromising on product quality.
Each year, $460 billion of apparel products are discarded while in reasonable condition and they may not break down fully. By introducing a circular process, footwear and apparel brands can greatly reduce their impacts on the environment and create a healthier future for the next generations. If brands are going to deliver products that can be used many times over, this requires creativity and the careful procurement of materials that can stand the test of time.
To become circular, a garment must be made from a single type of material. VELCRO® Brand products can be made from 100% nylon or polyester fibers which are two proven materials that can be recycled and repurposed multiple times. These fasteners can help transform footwear & apparel designs into monomaterial items that can serve in a circular economy.
Other fastening methods such as buttons, snaps or zippers are made from more complex metals or plastics which do not align with the goal of producing monomaterial clothing.
A circular garment does not need to compromise on functionality with VELCRO® Brand fasteners. The closures are specifically designed to cover thousands of applications spanning from soft children’s wear to rugged outwear and play a key role in both adaptive clothing lines and tactical wear. They are easy to wash and don’t include mechanical parts that can easily catch on fabrics and break down after repeated use.
When it comes to making a difference, choose a trusted brand that won’t compromise on quality and offers environmentally friendly solutions. Do you need locally sourced goods to fuel your next design? Contact us to learn how we can engineer a custom solution and provide converting capabilities.